Marketing Manager
CRM, Lead Generation & Digital Campaigns

Location: On-Site in Green Cove Springs, FL
Department: Marketing
Reports To: Vice President of Marketing
Employment Type: Full-Time / Salary MON-FRI 8am-5pm

About the Role

We are seeking a strategic and results-oriented Marketing Manager to lead data-driven marketing initiatives, with a strong focus on lead generation, nurturing, and digital campaign execution. This role requires expertise in Salesforce, HubSpot, Google Ads, and social media platforms, with a proven ability to drive pipeline growth and customer engagement through data-driven strategies.

Key Responsibilities

· Develop and execute integrated, measurable marketing campaigns focused on lead generation, nurturing, and conversion across digital channels.

· Develop, manage, and optimize Google Ads campaigns to drive qualified traffic and maximize ROI.

· Oversee social media strategy and execution across platforms (LinkedIn, Facebook, X, Instagram), ensuring brand consistency and audience engagement.

· Own and refine marketing automation workflows in HubSpot and Salesforce, ensuring seamless lead handoff to sales.

· Analyze campaign performance and lead generation metrics to continuously improve conversion rates.

· Ensure CRM data accuracy and tracking of marketing-related KPIs.

· Stay current with industry trends and best practices in B2B marketing, CRM, and automation.

· Supervision of graphic design staff member

Key Performance Indicators (KPIs)

· Lead Generation Volume: Number of qualified leads generated monthly/quarterly.

· Lead Conversion Rate: Percentage of leads converted to opportunities or customers.

· Cost per Lead (CPL): Efficiency of paid campaigns, especially Google Ads.

· Marketing Influenced Pipeline: Value of pipeline influenced by marketing activities.

· Email Engagement Rates: Open, click-through, and conversion rates from nurturing campaigns.

· Social Media Engagement: Follower growth, engagement rate, and referral traffic.

· Ad Performance Metrics: CTR, CPC, and conversion rates from paid media.

· CRM Data Accuracy: Completeness and cleanliness of lead/contact records.

Qualifications

· 5+ years of experience in B2B marketing, with a strong emphasis on CRM, lead generation, and digital campaign management.

· Proficiency in Salesforce, HubSpot, and Google Ads is required.

· Proficiency with the Adobe Creative Suite including Premier (or equivalent video editing tools).

· Hands-on experience managing social media platforms and tools (e.g., Hootsuite, Sprout Social).

· Strong analytical skills and experience with marketing performance metrics.

· Excellent communication and project management skills.

· Experience working cross-functionally with sales, product, design, and analytics teams.

· Bachelor’s (or higher) degree in marketing, business, or related field.

Preferred Skills

· Experience in the heavy equipment, automotive or vehicle upfitting / manufacturing industry.

· Familiarity with tools like Google Analytics, LinkedIn Ads, Meta Business Suite.

· Familiarity with Adobe Creative Suite, photography, and videography

· Experience with video production for training, advertising, social media, and product promotion including scripting, filming, editing, and distribution across digital platforms.

· Experience with product development and promotion, including collaboration with cross-functional teams to bring new products to market and drive awareness through targeted campaigns.

Summary: The Plant Manager oversees all aspects of manufacturing processes. Plans and directs the purchase, maintenance, and layout of equipment. Establishes workflow and assembly methods to maximize efficiency of manufacturing operations. Directs and monitors workforce utilization. 15 years of experience preferred.

WHAT WE WANT: CANDIDATE SHOULD HAVE lean manufacturing experience to go along with heavy machinery, auto, heavy equipment, aircraft, or large energy generation unit assembly industry experience. Need to have led plants with at least 200 + EEs, with 300 – 500 preferred. Experience with managing 8-12 supervisors with staff under them. Managing a 2-3 shift schedule will be ideal as well.

COMPENSATION: 160,000-190,000 annually
Job Duties:
1. Direct and manage plant operations for production and maintenance.
2. Coordinate plant activities through the planning with departmental managers to insure the total manufacturing objectives are accomplished in a timely and cost effective manner.
3. Develop and control profits, plans, and budget.
4. Implement cost effective systems of control over capital, operating expenditures, manpower, wages and salaries.
5. Manages capital asset maintenance.
6. Establish and monitor overall plant performance for production and quality standards.
7. Control and minimize labor overtime and repair expenses.
8. Maintain existing plant facilities and equipment; replace, or make adjustments to plant facilities and equipment when necessary.
9. Provide leadership and training to accomplish the company goals and objectives.
10. Incorporates shop floor organization and plant cleanliness among plant personnel.
11. Provides direction, development and leadership to production supervisors.
Requirements:
1. Bachelor’s Degree preferred
2. 8-10 years of manufacturing experience in a similar position.
3. Other required KSA (Knowledge, Skills & Abilities): Strong customer service orientation (internal and external). Strong written and oral communication and presentation skills. Analytical, creative and collaborative problem solver. Strategic thinker and generator of ideas for advancing plant operations. Champion for continuous improvement in all personnel and processes .
Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; and it does not constitute a contract for employment. This job description maybe changed at the discretion of the Company.